Intuitive Innovation. Robust Solutions. Real Impact.
UT Austin’s Top Consulting Organization
We profoundly disagree with the notion, “if it ain’t broke, don’t fix it”. Rather, we see the world through an entrepreneurial lens: how things should or could be. Through the course of a semester, UMBRA tackles a problem area for a given system, process, or product that can be improved. Our proprietary methodology is derived from IDEO’s Design Thinking and 3M’s Lead User Generation. This methodology has a creative focus with primary research centered around the in-depth experience of users.
UMBRA works with a variety of businesses ranging from Austin locals to global startups. Each semester the team usually takes on two pro-bono consulting projects. By completing these projects, our members build upon their ideation, research, and leadership capabilities, while acquiring a highly transferable problem-solving skillset.
Outside of consulting, UMBRA is a small, tight-knit community with members across different majors, organizations, and aspirations on campus.