About Us
We profoundly disagree with the notion, “if it ain’t broke, don’t fix it”. Rather, we see the world through an entrepreneurial lens: how things should or could be. Through the course of a semester, UMBRA tackles a problem area for a given system, process, or product that can be improved. Our proprietary methodology is derived from IDEO’s Design Thinking and 3M’s Lead User Generation. This methodology has a creative focus with primary research centered around the in-depth experience of users.
UMBRA works with a variety of businesses ranging from Austin locals to global startups. Each semester the team usually takes on two pro-bono consulting projects. By completing these projects, our members build upon their ideation, research, and leadership capabilities, while acquiring a highly transferable problem-solving skillset.
Outside of consulting, UMBRA is a small, tight-knit community with members across different majors, organizations, and aspirations on campus.
University Management and Business Research Organization